Comprehensive Privacy Policy
At Arasue Horizon and across all our divisions (Forge, Studios, Labs, Protection), we take data privacy with the utmost legal rigor. This Privacy Policy outlines our practices in accordance with the GDPR, CCPA, and ARCO data protection laws applicable in our operating jurisdictions (Mexico, the United States, and the European Union).
1. Information We Collect
We collect personal information you provide directly to us (such as name, email, billing/shipping address, and payment details) when using our services, purchasing from Arasue Labs, or signing contracts with Arasue Forge and Studios. We also automatically collect usage data and browsing metrics through essential and analytics cookies.
2. Data Usage and Purpose
We use your personal information to: (a) process transactions and deliver products (Arasue Labs); (b) provide and maintain our software and creative services (Forge/Studios); (c) comply with legal and regulatory billing obligations; (d) send critical security or terms update notifications; and (e) personalize your experience if you have granted consent.
3. Data Retention
We retain your personal information only for as long as strictly necessary to fulfill the purposes detailed in this policy, unless a longer retention period is required by law (e.g., billing records for a minimum of 5 years due to tax regulations).
4. Third-Party Sharing
We do not sell your personal data. We share information only with trusted service providers under strict confidentiality agreements (payment gateways like Stripe, logistics services for Labs shipments, and cloud infrastructure providers). Where required by law, we may disclose information to competent authorities.
5. Your Rights (ARCO / GDPR / CCPA)
Depending on your jurisdiction, you have the right to: Access, Rectify, Cancel, or Oppose the processing of your data (ARCO); request data portability or deletion (GDPR); and opt-out of the 'sale' or sharing of data (CCPA). To exercise these rights, please contact us at legal@arasue.com.